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Author | |
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Publisher | Humboldt Books |
ISBN | 9791280336057 |
Idea Code |
Kuwait manages 5,000 petrol stations across Europe under the name 'Q8'. These stations were established to secure a market for Kuwait's oil exports, creating economic and political ties. For a small city-state exporting 10% of the world's oil, projecting wealth and identity abroad is crucial, and the Q8 stations are key to this strategy. This volume explores the Q8 strategy, featuring an interview with a former CEO, documenting over 1,000 stations, and proposing new ones for the next phase. An afterword by historian Todd Reisz discusses the role of Q8 stations in projecting regional identities globally.
610 p, ills colour & bw, 12 x 19 cm, pb, English |
Humboldt Books